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Exciting News and Important Announcement

By 20/12/2023No Comments

Strategic Partnership

ASI WealthWe are delighted to share that Rockfin Wealth Management (Pty) Ltd and our sister company Myfin Financial Services (Pty) Ltd have formalised a strategic partnership with ASI Financial Services (Pty) Ltd, bringing together three respected names in the financial services industry to better serve you, our client. The partnership is by way of ASI acquiring a majority stake in the Financial Services brands, Rockfin and Myfin.

Rockfin and Myfin, with their decades-long legacy and expertise in Financial Services, now form part of the ASI group of companies. Under the continued leadership of their principals, Mike Eslick and Reg Bath, Rockfin and Myfin will now integrate and operate within ASI’s Western Cape business. This collaboration will provide you with even more robust financial advisory solutions through ASI, Rockfin and Myfin’s collective expertise and resources, and further enhance our services and product offering in the region.

Additional Opportunities

This partnership presents additional opportunities for all of our clients and as we embark on this journey together, we want to assure you that our primary focus remains on providing exceptional service and exceeding your expectations. The merger will bring together the unique strengths and expertise of all three companies, allowing us to deliver an even more comprehensive and innovative range of solutions. At ASI, we believe in the power of partnerships and the value they bring to our clients. We are confident that this collaboration will further strengthen our ability to provide you with innovative and personalised financial solutions that align with your goals and aspirations.

We understand that change can be a source of uncertainty, but we want to emphasize that our dedication to your satisfaction remains unwavering. Our goal is to make this transition as seamless as possible for you, and we will be working tirelessly to maintain the high standards you have come to expect from us. As we move forward together, please rest assured that Rockfin and Myfin will continue to maintain its trusted and reputable service delivery, while also benefiting from the support and resources of ASI. Our shared commitment to excellence, integrity, and client-centric values remains unwavering.


The Rockfin name and brand will shortly be changed to ASI Wealth Western Cape, while the Myfin name and brand will remain unchanged in the short term. Please expect further communication in this regard.

Into the Future

We want to take this opportunity to express our sincere gratitude for your continued trust and partnership. We are genuinely excited about the possibilities that lie ahead and are committed to making this transition a positive and rewarding experience for all. If you have any questions or wish to explore how this partnership can benefit you specifically, please don’t hesitate to reach out to your dedicated financial advisor or our client services team. For more information, please feel free to take a look at ASI’s website.

Thank you for being part of this exciting new chapter in our journey.